Best Bang for Your Buck – Advertise on Radio Overnights

If you are a business owner there is a good chance an account executive or a radio sales rep has called you asking you to advertise on his radio station. The only problem was that when he showed you what it costs to advertise it was probably way out of your price range. This happens a lot because most business owners are afraid to invest in something that they are not positive will work for them. The truth is radio can work for you as long as you are willing to commit to it. There are ways to try radio though for a smaller commitment.

So what other options do you have? First of all don’t say you’ll try radio or that you will test it for a couple weeks. If you have tried it or tested it, I am about 90% sure it failed for you and you were probably let down. I have countless testimonials of how radio has been the most effective advertising medium for businesses across all categories. Radio can be effective for you if you are willing to commit to it. Radio is not meant to be tested. It takes time to tune a campaign and get up to speed, but once you are there it is hard to stop. There is however one way to cost effectively measure results longterm, but with low cost. Advertise overnights or on weekends.

You know you can advertise on a weekend radio show or just in overnights for 1/10th of what it costs to advertise during prime hours. KFI AM 640 for instance has George Noory with Coast to Coast on their airwaves from 10pm to 12pm. George Noory’s show attracts a huge audience and for the most part they are older rich people that can’t sleep and have discretionary income to spend on your products, or 401k’s to roll over into some new investment.

Take advantage of the best bang for your buck in mainstream media and advertise on overnights or weekends.

If you are interested in advertising on radio give me a call at 818 566 4646 or email me at cameronsamimi@clearchannel.com