Use Radio To Capture New Lasik Leads!

Use Radio to Capture New Lasik Leads

By contributing writer, Steve Rossi

Several years ago, Lasik Surgery advertising completely broke open the direct to consumer surgical marketing category. You couldn’t turn on any radio station without being bombarded with commercials for, So and So’s Lasik Surgeon. And still today, you can’t turn on any radio station without being bombarded by commercials for, So and So’s Lasik surgeon! The point is: radio has made many Lasik surgeons millionaires many times over.

Why aren’t you using radio? I’ve talked to Lasik surgeons who don’t want to advertise on radio because they don’t want to “sound desperate” or “hokey”. What they don’t realize is that radio advertising done properly will make you sound more professional and approachable than any other form of advertising. Radio allows you to build a relationship with your target patient. Endorsed commercials work the best. Endorsed commercials are like having your best patient tell all of their friends about you, but in this case they have a million friends. Think about it. Would you rather send a flier out to 10,000 people screaming “$599 per eye! Financing available!” Or, would you prefer to have a million potential patients hear their favorite morning drive personality, someone they’ve been listening to for years, say “I went to Dr. ______ Lasik last year and my vision has been perfect ever since. Dr. __________ Lasik Surgeon is the only one I would trust my eyes to and the only one I’d send my wife to. He answered all my questions and made me totally comfortable. If you would like to see if you’re right for Lasik, call my friend Dr.__________ Lasik Surgeon at . . .”

Now, if you’re the type of surgeon that doesn’t like to talk to people then you better be the type of surgeon that doesn’t like money. Radio will bring people through your door, but it is your job to back up all the promises you made in your ad. That means sitting down with your potential patients and explaining everything to make them feel comfortable with the procedure. If you do that, you can charge whatever you want. If you want people to come through the door and sit down under your laser then go with the “599 per eye! Financing available!” flier. However, if you’re ready to build a great reputation and increase your profit per patient then go with radio. We can show you how.

steverossi@clearchannel.com

If you want direct response advertising now! Advertise on Talk Radio KFI AM 640, KNX 1070, KFWB News 980, KRLA, AM 570 Sports

Best Bang for Your Buck – Advertise on Radio Overnights

If you are a business owner there is a good chance an account executive or a radio sales rep has called you asking you to advertise on his radio station. The only problem was that when he showed you what it costs to advertise it was probably way out of your price range. This happens a lot because most business owners are afraid to invest in something that they are not positive will work for them. The truth is radio can work for you as long as you are willing to commit to it. There are ways to try radio though for a smaller commitment.

So what other options do you have? First of all don’t say you’ll try radio or that you will test it for a couple weeks. If you have tried it or tested it, I am about 90% sure it failed for you and you were probably let down. I have countless testimonials of how radio has been the most effective advertising medium for businesses across all categories. Radio can be effective for you if you are willing to commit to it. Radio is not meant to be tested. It takes time to tune a campaign and get up to speed, but once you are there it is hard to stop. There is however one way to cost effectively measure results longterm, but with low cost. Advertise overnights or on weekends.

You know you can advertise on a weekend radio show or just in overnights for 1/10th of what it costs to advertise during prime hours. KFI AM 640 for instance has George Noory with Coast to Coast on their airwaves from 10pm to 12pm. George Noory’s show attracts a huge audience and for the most part they are older rich people that can’t sleep and have discretionary income to spend on your products, or 401k’s to roll over into some new investment.

Take advantage of the best bang for your buck in mainstream media and advertise on overnights or weekends.

If you are interested in advertising on radio give me a call at 818 566 4646 or email me at cameronsamimi@clearchannel.com

If you are a mortgage company stop hesitating and start advertising!!!

Projected for Tuesday Feb 12th President Bush is going to sign the economic stimulus package. This is going to raise the Conforming home loan limit to $625,000. When this happens people that previously had to get a JUMBO HOME LOAN now are going to be able to qualify for better non-conforming rates. If you are a Mortgage Company you have to start advertising because consumers are going to be scrambling to get cheaper loans and cheaper fees.

WHY START ADVERTISING TODAY?

There is going to be a swarm of your competitors jumping into the market come Tuesday to advertise. This means radio stations, are going to be able to charge a premium for mortgage companies to come on because they can only limit it to so many companies at a time. If you get in before your competitors you will lock in a lower advertising rate then your competitors.

If you want to know which radio stations will generate the most leads for your Mortgage Company, call me today at 310 259 7556. Or email me at cameronsamimi@clearchannel.com.