When creating effective radio advertising copy, don’t reinvent the wheel if you don’t have to.
If you are considering radio advertising, their is a good chance one of your competitors are already doing it. If this is the case, don’t start writing your copy until you have heard what your competitors are saying. If you are on a completely different station then you probably can go ahead and say almost the exact same thing. If their radio copy is already proving pretty succesful then try to use a similar script or at least similar selling points.
If you are running on the same station as your competitor make sure you know what they are saying so you can differentiate yourself from them. Also it is good to try and run in a different day part, this way you will both be targeting a different audience. Ask your account manager to gather this information for you. This can be very helpful in making your radio campaign successful.
Another good tip is to listen radio advertisements in general. How do other advertisers grab the consumers attention. When you hear a compelling opener, or an attention grabbing teaser, write it down to use for your own campaign.
For more radio advertising tips or if you are interested in direct respond radio advertising in Los Angeles, or Orange County call 818 566 4646 or email me at cameronsamimi@clearchannel.com
If you think talk, or news radio advertising on KFI AM 640, KNX 1070 or KFWB News 980 in the Los Angeles Radio or Orange County market is right for you I would be glad to offer a free consultation of your company to help you better understand your advertising options.
Effective Radio Advertising 