ADVERTISE WHEN IT IS TOPICAL
Most companies have a product or service that is effected by the market or current events. A very effective radio advertising tip is to have commercials planned around whats popular in the news to grab the consumers attention. When the fires spread across Southern California this last year you probably heard an onslaught of insurance companies and fire retardant paint companies on the airwaves. What better way to attract a consumers attention then when they are in of or considering your product the most.
Radio is a great advertising venue for news topical advertising for many reasons. First, smart advertisers can have “canned,” radio copy ready to air as soon as the time is right. For instance in Southern California when heavy rain starts hitting, a rain gutter company might start advertising when the weather is right. If you don’t have a “canned,” radio ad it is still ok. Most radio stations can make copy and have it up and running within a day or two. Radio has the fastest turnover of any major advertising venue available.
For more radio advertising tips or if you are interested in direct respond radio advertising in Los Angeles, or Orange County call 818 566 4646 or email me at cameronsamimi@clearchannel.com
If you think talk, or news radio advertising on KFI AM 640, KNX 1070 or KFWB News 980 in the Los Angeles Radio or Orange County market is right for you I would be glad to offer a free consultation of your company to help you better understand your advertising options.
Effective Radio Advertising 