It’s a new year, so be topical. The number one thing that everyone does for themselves this time of year is set goals for themselves and make resolutions. Use this to your advantage. Before writing your radio copy, think about ways your product or services can help people keep their goals or hold onto their new years resolutions this year. For instance, if you are a wealth management company, tailor your ad to helping people meet their financial goals for the year. If you offer business services, think efficiency in growing your customers business. Or, if you are a restaurant serving healthy food promote weight loss resolutions as part of your dining experience.
If you are considering direct response advertising email me at cameronsamimi@clearchannel.com
Or call me at 818 566 4646 for a consultation of your company
If you think talk, or news radio advertising on KFI AM 640, KNX 1070 or KFWB News 980 in the Los Angeles Radio market is right for you then call me to setup a consultation.
Effective Radio Advertising 